The world market of plant extracts development prospects

The paper discusses the prospects for the development of the world market of herbal extracts, taking into account the monitoring of marketing and consulting resources. According to the World Health Organization (WHO), up to 80% of the world's population prefer products and medicinal preparations based on plant components that are environmentally friendly. According to experts, the most promising market direction is the segment of phytopreparations and herbal extracts, caused by an increase in the level of chronic diseases among the population and the demand for environmentally friendly products. For example, in 2014, China's market for traditional herbal medicines was $30.9 billion with a growth rate of 20% per year. It was expected that in the wake of the COVID-19 pandemic, the market in this country would grow to $76 billion. The relevance of the use and, accordingly, the research of medicinal plants depends on the territory and the prevailing traditional medicine. Ginseng is a medicinal plant that has been used since ancient times in traditional Asian medicine. Ginsenosides, which are contained in ginseng, are biologically active components, have such pharmacological activity as antitumor, antiviral, antifungal. The development of the extracts market is influenced by the state of consuming industries, such as the production of biologically active additives (BAA) and medicines based on plant extracts. The study of new properties of ginseng, according to the authors, is necessary in terms of replacing expensive drugs with cheaper and environmentally friendly ones.