Prospects for the development of the regional service sector (the case of the health care system)

The article analyzed the Russian medical services market and the features of its development for the period from 2010 to 2024. Particular attention was paid to the study of the segment ofpaid services (using the example of the healthcare system) at a regional level, and an analysis of the dynamics of the production of medical products and the number of medical personnel was carried out. The study highlighted negative aspects, such as a reduction in the number ofparamedical personnel, increased prices for medical services, a decrease in population income, a reduction in the number of investment projects and other aspects. Positive trends were also identified in the form of active digitalization of the healthcare sector, changes in the number of medical institutions, and an increase in the production of medical products. It was also revealed that today various methods ofpatient care, such as telemedicine and virtual assistants for consultations, are being actively introduced in the regions.