Development prospects of domestic and inbound tourism in Zabaykalsky Krai

Article examines the prospects for the development of domestic and inbound tourism in Zabaykalsky Krai (Transbaikal region). The author notes that the perspective directions of domestic and inbound tourism can be based on the use of own tourist and recreational resources. Zabaykalsky Krai is well known for its cultural, historical, geological, natural and religious monuments, resort and recreation areas, and sports tourism routes. The dominant role is now played by environmental, educational and health-improving tourism in the tourism industry of the territory. The author notes that scientific, religious, social (child, junior, youth), sports, fishing, rural, congress types of tourism are the most promising. The author correlates the main types of tourism with the respective tourism resources of Zabaykalsky Krai, with using the method of tourism zoning. As well as, statistics for last years that describes the dynamics of the development of domestic and inbound tourism in the region is given. The author has conducted SWOT-analysis of tourism development on the territory of Zabaykalsky Krai to determine the strengths and weaknesses of the tourism industry, and also to estimate external potential threats and tourism opportunities. Creation of the Chita and Transbaikal tourism and recreational clusters in Zabaykalsky Krai is justified. The article analyzes the regional long-term target program "Development of domestic and inbound tourism in Zabaykalsky Krai (2014-2018 years)", describes the stages of the program.