Prospects for relations between traditional and new media

The article analyzes the problems of relations between traditional and new media and reveals features of complementarity and competition between them in modern realities. The authors make a forecast concerning prospects of traditional mass media, show the advantages (especially the ability of almost anyone to appeal to a wide audience) and disadvantages of new media, including the quality of content and style of presentation. The article points out the great educational role of traditional media in comparison with new ones and a higher professional level of journalists compared to bloggers. The authors determine possibilities for the preservation and effective functioning of traditional media in the nearest future. The paper compares the situation with new media to the situation with tokenized payments in the modern Russia. The authors believe there is an opportunity to increase the audience of new media.