First movie poster

The article is devoted to the history and role of the film poster in the system of visual communication. Here, the current state of the film poster phenomenon is considered and an attempt is made to predict its further development. We can talk about the evolution of the film poster from two positions: technical and aesthetic. It can be concluded that modern market realities are replacing the art of film posters, making it a less important element in the system of promoting a film product. This fact gave impetus to the development of the phenomenon of alternative film posters, which are created by enthusiastic artists and ordered from them by art galleries and collectors. Alternative movie posters are becoming more and more popular among connoisseurs of cinema and the fine arts.