“Place identity” as a criterion for supporting network communications: theoretical analysis and empirical estimation

The purpose for the research is to analyze the key features of local identities based on the theoretical approach of multiple identity and analysis of large volumes of empirical information. The article is based on the hypothesis that the spread of global communications as widespread practices gradually brings citizens outside the local circle, providing socio-economic and socio-cultural integration. Methods of analysis: calculation of indices of strata proximity, regression models, analysis of variance. The research novelty lies in the substantiation of the necessity of introducing the contextual meaning of the term “place identity” which is associated with the socio-economic criteria of support for network communications by content features and is due to the mechanisms for distinguishing levels of strata proximity. The authors empirically verify the concept on sociological databases; identify new effects and performance of identities in Russia. The main results include: theoretical study and empirical estimation of the regional identity based on comparative analysis of performance of seven regions and Russia as a whole by a common methodology during 2002-2016; the author's model of structuring “place identity” as a symbolic resource and a criteria of support for network communications; the differences of strata proximity levels and main factors for their reproduction...