Planning of marketing activities of a service company

Services as an intangible asset play a significant role in the field of socio-economic development. Currently, the service sector, like many other business sectors in the Russian Federation, is undergoing serious changes. The trends of its development are determined by the influence of factors of the marketing macro- and microenvironment of functioning. At this stage of the development of the market system, success can accompany only those companies that clearly understand the specifics of the formation of the marketing environment of the company, and are also engaged in improving the planning system in this area. The article discusses the experience of developing a marketing plan for catering enterprises of LLC "Signor Tomato", Khabarovsk.