Modern tendencies in marketing development in Russia

The article discusses the features of the developing TikTok platform as a digital marketing tool. The purpose of the work is to study the features of the use of TikTok in the marketing strategies of corporations, namely, the promotion tools on this platform, the key advantages of using the social network. As an analysis of the use of the platform's tools in practice, the paper considers an example of the company's promotion through TikTok.