Beach wrestling in the world: problems, prospects of the development

Various modifi cations of Olympic Kids of Sports wrestling are becoming more and more popular. Beach wrestling which was included into the programme of Youth Olympic Games in Singapore in 2010 can be an example of such Kind of sport. FILA masters marketing tools very successfully increasing at the same time commercial attractiveness of wrestling. The history of the origin of the wrestling on the sand and its modern regulations are described in the paper. It is off ered to introduce two-level competitions, making for the growth of the potential of a new Kind of sport both in Russia and in Krasnodar region.