Approach to the financial justification of the promotion price

The article discusses the issue of financial justification for the size of the promotional price when conducting one-time promotions. A checklist is proposed that allows you to take into account the costs that need to be reimbursed, as well as plan to receive the desired profit when setting a promotional price. A numerical example is given for calculating the minimum and maximum levels of the promotional price depending on various conditions. It is shown that the developed approach makes it possible to justify the economically advantageous size of the reduced price to stimulate sales for a short period.