Approach to the process of organising investment and innovation activities at an enterprise

The article is devoted to the processes of organisation of investment and innovation activity at domestic enterprises. Innovation processes should not occur spontaneously, but based on the scientific basis including the theory and methodology of development and implementation of innovations (taking into account industry specifics), assessment of efficiency and riskiness of investments in the selection and implementation of innovation and investment projects. The authors propose an approach to the organisation of innovation and investment activity at the enterprise, the application of which will contribute to informed decision-making in the choice of investment objectives, will allow the efficient use of resources for the implementation of investment and innovation activity and will ensure the competitiveness of the enterprise in the market.