Suitable business model for fintech organizations: combining a business model and a productivity index MAL, QUIST (MPI)

In the recent years, more competitive business area has been used in various industries. According to the researches in the business fields, to achieve a competitive position for the company, it is necessary to use a suitable business model with high performance quality. Using a successful business model is a better choice in comparison with the other available options. But using an unsuitable business model may due to damage for the company. To identify a suitable business model, we use Malmquist productivity index (MPI), which is an economic indicator.