Approaches to assessing the innovative potential in the agro-industrial complex

This article addresses the issue related to assessing an innovative potential of enterprises of agro-industrial complex. Modern realities put forward new criteria for improving competitiveness of enterprises in any industry. Innovation activity is one of them. However, how effective it is in certain conditions depends on innovation potential, namely, on its presence (degree of presence) or on its complete absence. In this study, there is a justification for the fact that use of innovative processes in enterprises is a basic element of their competitiveness. To do this, it is necessary to assess an innovation potential, which is certain complexity, since there are many approaches. The authors proposed an assessment of the innovative potential of industry based on resources that affect it. These resources can be internal and external. The internal resources include financing, raw materials, management sector, human resources and its research component, technologies and information flows. These information flows include information and digital technologies. The external processes are more global and sometimes difficult to predict. The formula to assess an innovation potential based on the criteria given in this study is proposed. The importance of influence of the external factor, which can occur in different scenarios, is noted. The algorithm for calculating the coefficient of an innovation potential, based on the analysis of these factors, is considered. The scale of influence calculated on the basis of the given formula is also specified.