Approaches to assessing the tourism competitiveness of the Russian constituent entities (using the Chuvash Republic as a case study)

The published materials were prepared within the framework of the State Assignment No. 075–00126–25–00 dated 12/25/2024 of the Ministry of Education and Science of the Russian Federation for the implementation of the research work “Scientific approaches to the structural assessment of the tourism competitiveness of the Russian constituent entities Federation, including system monitoring and forecast estimates of development.” This paper examines approaches to assessing the tourism competitiveness of Russian constituent entities. The research aims to develop proposals for a methodology for assessing the tourism competitiveness of constituent entities of the Russian Federation. In the article, the author examines the main modern principles, approaches, methods of analysis and assessment of the tourist competitiveness of the region. The author considers a rating model tested on the example of the Chuvash Republic as a tool that can be used. When drawing conclusions, the available developments, approaches, techniques and models were taken into account. Currently, there are many scientific methods for assessing the tourist competitiveness of a territory, which, given the growing domestic tourist flow, necessitates the formation of a unified scientific approach that includes not only traditional tools and techniques, but also innovative methods that make it possible to process a large amount of data and take into account previously unused factors determining tourist competitiveness. The author proves that in modern conditions there is a need not only to assess the tourism competitiveness of a Russian constituent entity, but also to develop a management model and assess its dynamics, which requires rethinking the methods and approaches available today. The methods of system analysis, factor analysis, rating method, and expert assessment were used in the research process.