Approaches to the satisfaction evaluation consumers
Автор: Melnikova I.Yu., Fomintseva A.V., Volkova I.O.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 6-2 (22), 2018 года.
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The article considers and systematizes various approaches to the collection and interpretation of data in the study of customer satisfaction; their comparative characteristics are given from the point of view of expediency of application.
Measurement of customer satisfaction, methods of data collection and analysis, monitoring of customer satisfaction, inaccuracy of research results
Короткий адрес: https://sciup.org/140283542
IDR: 140283542
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