Approaches to the development of the customer service standard
Автор: Gilyazova D.F., Lukyanova Yu.D., Kashtanova T.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 1 (17), 2018 года.
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The article considers theoretical approaches to the development of the standard of customer service by commercial banks on the basis of client-oriented strategy, which creates the conditions for the formation of competitive advantages in the market of banking products and services.
Quality standard, client, commercial bank, satisfaction, loyalty, mutual relations
Короткий адрес: https://sciup.org/140279787
IDR: 140279787
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