Approaches to management of the outdoor advertising enterprises
Автор: Sadovnikova Olga Vladimirovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 9, 2013 года.
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The article reviews regulations of the national outdoor advertising market. The undertaken study specifies and supplements the classification of the outdoor advertising agencies. The author considers the main points of the management mechanism, reveals and systematizes the basic strategic groups, allowing to formalize the strategy development for the outdoor advertising companies.
Outdoor advertising, branch of the outdoor advertising, strategic groups, barriers of mobility
Короткий адрес: https://sciup.org/14935712
IDR: 14935712
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