Nature of interest of Russian youth to political videoblogs: a review of current hypotheses

The paper is prepared in the genre of theoretical and methodological analysis. It is devoted to the analytical revision and systematization of the results of scientific researches in the area of interest of Russian youth in the content of political videoblogs. Current research practice in this area is controversial. On the one hand, researchers regularly mention, that nowadays videoblogs turned into one of the most important channels for shaping public opinion of young people on political issues. On the other hand, science does not have any clear understanding of reasons that could form the keen interest of young people in such videoblogs. This paper aims to overcome this conceptual contradiction. Turning to the revision of the current research literature, the author seeks to identify and systematize a list of the main hypotheses about the reasons for the interest of Russian youth in political videoblogs, which are most widespread in academic sociology.