The poetic without poetry: language games in advertising
Автор: Isaeva L.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Исследования текста и дискурса
Статья в выпуске: 2, 2017 года.
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The article dealing with language games in ads shows the way the poetic function of the language (R. Jacobson) is realized in advertising as contrasted to how it manifests itself in fictional texts. The difference is based on the pragmatics of discourse, as well as on the character of the subject-object relations found there.
Advertising, language games, poetic function, fictional text
Короткий адрес: https://sciup.org/146122029
IDR: 146122029
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