Indicators of asymmetry in the tasks of studying the behavioral activity of product users

The paper considers the concept of using effect of the broken symmetry to assess the stability of the development of markets for goods and services based on the analysis of the results of behavioral activity of product users. The developed method is based on the asymmetry indicator, which can be useful not only for evaluating the sample homogeneity when constructing regression models, but also for evaluating the optimal number of clusters when solving clustering problems. It can be used for forecasting and optimization of economic activity, as well as for interpreting the laws of evolution in social and economic systems, natural and biological systems