Political discourse vs political internet discourse: similarities and distinctions (cognitive aspect)

The study of political communication in the current international situation is in the focus of the interests of many sciences, including psycholinguistics. The article is devoted to the study of modern political Internet discourse as a specific form of communication. The general approaches to the phenomenon of discourse in modern linguistics are covered. The concepts of "political discourse" and "political Internet discourse", their similarities and differences are clarified and analyzed from the point of view of system-forming features and cognitive-discursive activity of communication participants. The peculiarities of nominative metaphors used for naming political events participants and their potential for speech impact in conditions of "information warfare" are investigated. The author stresses the fact that the correctly chosen method of speech influence can significantly affect the political views of the addressee. The article concludes that political Internet discourse is a syncretic phenomenon that modernizes and transforms the functions of political communication through the possibilities of the Internet. The dominant role of the factor of noninstitutionality, informativeness, emotionality, semantic uncertainty and theatricality of the political Internet discourse is emphasized by the functioning of political metaphors reflecting the specific characteristics of the object and having a psychological effect on the recipient. The specific characteristics of communication and the peculiarities of cognitive-discursive activity of political event participants allows us to distinguish the political Internet discourse as a separate type of discourse.