Political design: some aspects of the problem of designing civil identity in modern Russia

Within the framework of the article, an analysis of the formation of civil identity in modern Russian society in the context of project problems is proposed. The authors maintain the idea of purposeful design, formatting of identity in order to obtain the desired result. Identities are formed under the influence of a variety of different factors, primarily natural, organic or ascriptive. However, in the context of the project problematic, the fact that identities are formed under the influence of subjectively built, coordinated, directed and controlled impacts acquires special significance. A targeted design of identity can be carried out by entities that have a legitimate right to implement a project to manage consciousness, and to form a future. Elites build and direct the development of the community to ensure legitimacy, loyalty and order. The realization of the project on the formation of identity is carried out in a number of directions, such as the definition of an idea that fosters the integration of society; the interpretation of the past as the basis for shaping the future; the design of the desired public device; the definition of symbolic boundaries with others.