"New every day life" politics and traditional dress of the Siberian peasants in 1920s

We analyzed the results of the policy of the “new life ” of the Soviet State in relation to the traditional forms of Siberian old-timer dress in 1920s on the ground of the field material. The interview evidences that the unique design, created by designers of Soviet People 's Commissariat of State at the Department did not penetrate to the life of Siberian country. In 1920s the mass-media efforts were aimed to active displacement of traditional peasant costume, it does not conform to the ideals of the “new life ” at the state level. At that period the Russians ethno-cultural and religious groups in Western Siberia still conserved features of traditional dress, so the transformation have differently happened among the old timers, the Old Believers, and immigrants. The vogue of man baggy shirt with yoke (“rebellious”, “smock”) and high overknee boots was propagandized and transferred to the country by government officials, cultural city workers, as well as propaganda team with the propaganda performances (cast group “Blue Blouses ”). Female peasant dress was still symbolic and had the ethno-, gender-divisionary etc. functions in many ways. It is obvious that the proposed “geometrized” forms, shorter length of dresses with low waist had not spread in the Siberian country during the first decade of Soviet State. There were many reasons, but the most important was discrepancy of new image to traditional view on female beauty and, in general, the centuries-long dress culture.