The concept of bank marketing
Автор: Shavrina O.V., Maykova E.N.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 10 (38), 2019 года.
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The Relevance of this work is determined by the problem of growing competition in the banking market, as well as the need to ensure the reliability of banks in the current economic conditions and improve the quality of customer service, focusing on their real needs.
Bank marketing strategies, banking, competition
Короткий адрес: https://sciup.org/140285209
IDR: 140285209
Статья научная