Concept of the financial potential of the enterprise and its assessment system

The financial potential provides the enterprise with a certain position in the rating of organizations, in the market of goods and services. This causes an increase in scientific and practical interest in assessing the financial potential of enterprises in the current economic conditions. The article reveals the concept of the financial potential of the enterprise, presents methods for assessing the financial potential of an enterprise, the application of which in practice makes it possible to assess and identify the priority of regulatory factors in the financial potential of the enterprise.