The concept and functions of emoji in communication in internet communication

The article is dedicated to the study of the role of emojis in digital communication and their impact on modern written language. The authors examine the changes that traditional written language has undergone with the spread of digital technologies, emphasizing the simplification of conveying emotions and moods through the use of graphic symbols. The paper discusses various functions of emojis, their linguistic and communicative features, as well as their influence on the perception of textual information. Cultural and psychological aspects of emoji usage are also considered, along with their role in shaping new norms and interaction models in the digital environment.