The concept and types of consumer loyalty
Автор: Enokyan T.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 10-1 (101), 2022 года.
Бесплатный доступ
In this article, we consider the concept of "customer loyalty". Examples of the definition of the term "loyalty" by different authors are given. This article also discusses the types of consumer loyalty with a description of the concepts of each of them.
Loyalty, brand, consumer
Короткий адрес: https://sciup.org/140298656
IDR: 140298656
Статья научная
