Concept of investment attractiveness

The investment activity of the company is one of the most important spheres of its activity. From the influx of investment depends on the competitiveness of the enterprise, the speed of its development, renewal of its fixed assets. New production and new technologies are also from investments that serve as engines of innovation in all spheres of business. In this case, investment options can be many, and investors need to choose the most investment-attractive project. The choice of the investor can depend on many factors - the size of the future profit, the current state of the enterprise, its liquidity and solvency. In addition, it can also focus on social goals when investing. In any case, he will be guided by investment attractiveness. Meanwhile, in the scientific literature there is no single point of view on this definition.