The concept of economic potential and the system of indicators of its assessment

In modern economic conditions, financial stability is the guarantee of survival and the foundation for the prosperity of any business entity, the achievement of which is possible on the basis of increasing the efficiency of financial activities. Leading role in the implementation of this task is given to the system of economic potential management. The concept of economic potential is presented in the article, the system of indicators is considered, the application of which allows to determine the level of economic potential of enterprises, as well as to carry out a detailed analysis of the directions of enterprise development.