The concept of competitiveness of industrial enterprises

This article highlights current issues about the competitiveness of industrial enterprise products. The main goal of the article is to analyze various approaches to determining competitiveness. An analysis of various approaches to determining the competitiveness of industrial enterprise products made it possible to formulate an author’s vision on this issue. According to the author, in a broad sense, competitiveness is a feedback or a certain result of the interaction of the internal environment of the enterprise (its resources, processes and mechanisms) with its external environment. In a narrow sense, by the competitiveness of products, the author suggests understanding the ability of the enterprise to a certain extent to activate the processes and resources of the enterprise to meet the current needs of the market by comparing similar products.