Portfolio analysis as an element of strategic management in managing an industrial enterprise

Автор: Shabalina T.A.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 11-1 (81), 2021 года.

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In strategic management for an industrial enterprise, the method of portfolio analysis can be applied. Its most important task is to find effective directions for the development of the company and investments of financial resources. The use of elements and methods of portfolio analysis makes it possible to form optimal management decisions for the development of an enterprise development strategy. He has the opportunity to predict the financing of the most profitable projects. This article discusses a simplified version of the application of portfolio analysis in the strategic planning of the activities of JSC "Yelets Hydroagregat". This method allows you to form strategic investment objectives for each type of activity, identify promising areas of development and identify products that do not have strategic prospects. Ultimately, portfolio analysis helps to strengthen the company's position in a competitive market.

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Strategic management, portfolio analysis, enterprise development strategy

Короткий адрес: https://sciup.org/170191811

IDR: 170191811

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