The potential of blogging in the program of consumer loyalty

The intensification of competition in the market of consumer goods has created the need to develop and implement qualitatively new approaches, tools, and technologies. Today, the goal of marketing communications is not so much to increase coverage as to improve the quantity, quality, and productivity of contacts with an individual client. The key value and priority direction of the activities initiated by the subject is to increase the indicators of consumer loyalty. The reason and catalyst for this kind of transformation was the achievement by the market of a certain critical point in the volume of supply of similar products.