Potential for regional creative economy development and employment of population

The article reflects the results of a comprehensive analysis of the development indicators of the Russian market of creative industries, assesses the state of creative industries in the regional context. Global and Russian trends in the development of creative economy, as well as the characteristics of cultural and creative sectors of the Republic of Bashkortostan economy and their place among the regions of the Volga Federal District are considered. The trends and potential of creative industries development on the territory of the Republic of Bashkortostan are revealed, the staffing of this segment of the region’s economy and the directions of its support and development are determined. Taking into account the role and potential of regional creative industries, particularly in the context of the developing market, the author states the importance of attracting the attention of experts to the development of this part of the economy in order to realize the high potential of territories as centers of attraction.