Potential risks in commercial medical services advertising
Автор: Vorobyeva A.S., Ilyashenko D.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 3, 2019 года.
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In the article the authors consider the potential risks in commercial medical services advertising. The characteristics of the main risks in commercial advertising are given. The main approaches to assessing potential threats during advertising campaigns, concerning private medical centers as well, are described. A list of advertising risks in the promotion of medical services of described organizations is formed.
Advertising campaigns, advertising risks, commercial medicine, risk-management
Короткий адрес: https://sciup.org/146281478
IDR: 146281478
