Consumer preferences in the analgesic market

Оbjective: to identify problems in the analgesic market by studying consumer behavior regarding drugs of this group. Material and methods. An anonymous online survey was conducted using the author’s questionnaire to study consumer behavior (n=306). Results. 14.1% of respondents regularly use analgesics, primarily to relieve chronic pain of various origins, 43.8% of respondents were generally satisfied with the existing range of analgesics. The main problems arising when purchasing and using drugs of the analgesic group were the number of possible adverse reactions of drugs (34.6%) and unsatisfactory price-quality ratio (32.7%). When choosing an analgesic, the most important factors are the rapid onset of therapeutic effect from the moment of administration (79.7%) and a low number/frequency of adverse reactions (50.3%). The majority of respondents (67.3%) were ready to try a new analgesic. Conclusion. Difficulties in selection and use, as well as low consumer satisfaction with the range of analgesics, have been identified, which justifies the relevance of developing a new drug capable of providing more effective and safe pain relief.