Needs are the functional quality of life

This paper reviews the concepts which define personality and its system of values; describes the content of Lifestyle category and shows the major goal for human existence; the study analyses human needs serving as human interests, consumption culture, the correlation between human needs and means, abd the consumption standards. In addition, the paper outlines the characteristics of consumerism and asceticism as opposite extremes of consumption, identifies their generating causes, investigates the satisfaction characteristics of human needs in a modern society, including in the area of service.