Improvement of the effectiveness of ski resorts in Moscow region on the basis of the foreign experience
Автор: Abesadze Timur, Ermakov Alexander, Pimenov Ivan
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинговые стратегии предприятий и организаций туризма и сервиса
Статья в выпуске: 3 (59), 2015 года.
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The article presents recommendations for improvement of the effectiveness of the ski resorts in Moscow region using the experience of the ski resort «Vradal Panorama» (city of Bo, Norway). Advanced technical equipment, extended period of lying snow, a wide variety of ski slopes, the services offered at the resort caused the growth of creditability of the resort «Vradal Panorama». In the warm snowless season the resort offers the various kinds of services and entertainment (from boating and bicycles - to fishing). Improving of ski resorts effectiveness requires the legislative development, quality and safety assurance in Alpine tourism. Proposed measures for sustainable development of ski resorts in the Moscow region with foreign experience will make them attractive both for the residents of Moscow and the Moscow region, and for international tourists.
Короткий адрес: https://sciup.org/14058080
IDR: 14058080 | DOI: 10.12737/14396