Improvement of quality of service in institutions of public catering on the basis of use of multistage systems of assessment

The sphere of public catering is characterized by the significant changes connected with increase in total number of the organizations of this segment and growth of their competitiveness. The most obvious and popular way to orient in variety of restaurants and cafe - to use famous various «guides». «Guides» are called the ratings published in the press, collections or on certain websites. Fair and incorruptible, they have the multistage system of assessment. In some specially trained strict experts work, the position of restaurant in the rating of others is influenced only by opinion of ordinary visitors. In work for the analysis of catering establishments the data provided by «guide» of TripAdvisor are used. On this website anyone can read reviews of other people of the cities and the countries, hotels and restaurants, resorts and sights and to plan the leisure. «Guide» of TripAdvisor uses such evaluation criteria for catering establishments as a dining, service, the price and quality, also kitchen, time of meal, feature of restaurant, category of persons to whom resembles an institution, the location. With use of this «guide» the research of quality of services of the catering establishments which are in the regional market of Kursk was conducted.