Improving the competitiveness of an IT company by using SWOT analysis

It is proposed to use the results of SWOT analysis to improve the competitiveness of an IT firm. Using the strengths and capabilities of the product allows you to formulate the main competitive advantages of the company, and changing the weaknesses and minimizing the risks of threats contribute to strengthening the company's competitive position in the IT market. An action plan has been developed to transform the product's disadvantages into its advantages, and the company's threats into its capabilities.