Increasing the competitiveness of Russian producers in the market of finished meat products in Southeast Asian countries

The study is devoted to the analysis of existing approaches to increasing the competitiveness of Russian producers in the market of finished meat products in Southeast Asian countries. The work examines the main problems and challenges that Russian companies face when entering these markets, and also proposes strategies and measures to increase the efficiency and success of their activities. Thus, new challenges associated with the introduction of sanctions restrictions in relation to Russian manufacturers in the agricultural sector have created the need to find new approaches to conducting their foreign export activities. The competitiveness of domestic food on the international market in the new post-sanctions economic conditions largely depends on the availability of guaranteed sales channels and the effectiveness of state trade and sales policy, and Southeast Asian countries can replace inaccessible markets of European countries. The authors analyze the influence of various factors, such as product quality, pricing, marketing strategies, logistics and distribution on the competitiveness of domestic producers. The work contains recommendations for optimizing the processes of production and sale of meat products in Southeast Asian countries in order to strengthen the position of Russian companies in this promising market.