Rising of motivation to read art texts on the basis of macrostructural features of teaching texts

The article is devoted to the analysis of the motivation to read an art text as a part of general teaching motivation. More attention is given to some macrostructural features of an art text, which can be used as teaching material for raising the motivation to read. It was identified that the scheme of the motivation to read developed in this analysis is effective, including the situations when the work on an art text culmination, presented in a foreign language, is conducted.