Branding positioning and its role in forming the company's image

This article analyzes the role of branding and its impact on the image of the company. The main attention is paid to the importance of the correctness of the brand positioning process in order to create a positive reputation of the company. The definition of the concept of nonsense positioning is given. The basic principles of branding are given. The main tasks of brand positioning are presented. The main factors that negatively affect the image of the company are identified. A positioning algorithm has been developed. The article analyzes the situation affecting the image of the company.