Positioning of the post-industrial cities in marketing of territories

The article considers characteristics of the post-industrial cities and their reorientation to the cultural, creative and hi-tech industries. The choice of these industries as city-forming appear to be an effective strategy of overcoming crises of an industrial era. Revitalization and re-industrialization of the cities discussed in the article in the context of marketing of the territory, take into account external and internal stakeholders. Thus, smart city is characterized by a focus more on domestic subjects, while the development of the city as a creative city or science city aims to attract investment of external stakeholders.