PR-activity as an active tool of marketing

The article is devoted to PR activities and the reasons why PR is an indispensable marketing tool. The author reveals the main objectives of the campaigns in front of the PR department, forms and types of PR. Particular attention is drawn to the lack of PR departments in the company and PR agencies come to the rescue. On the basis of the analysis it is told about the need for events, the importance of establishing close cooperation with the media and the intricacies of PR-agencies. PR as an active tool for promoting a product or company service, and not a direct sale of goods.