The problem of expressing text modal meanings: pragmatic aspect

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Автор: Saltykova M.S.

Журнал: Вестник Южно-Уральского государственного университета. Серия: Лингвистика @vestnik-susu-linguistics

Статья в выпуске: 2 т.10, 2013 года.

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The article is devoted to the problem of expressing text modality: its pragmatic aspect. The material for the analysis is Russian and French advertising slogans. The paper describes possible representation of modal meanings by means of transformation and reduction of the utterance.

Advertisingg slogan, modality, subjectivity, pragmatics, text concept, syntax

Короткий адрес: https://sciup.org/147153864

IDR: 147153864

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