Pragmaticon of the linguistic personality of a blogger: discourse masked personality

The article is devoted to the communicative behavior of a linguistic personality in blog discourse. Pragmaticon as the subjective perception of the world by a human represented in the language reflects the psychological causal links and relations. In the space of social environment of virtual communication the main element of pragmaticon is not only a speech act. It is joined by communicative-active needs of a person, which are caused by the specific features and conditions of the communicative situation and the potentially possible communicative roles. User name contains the expected program of strategic development, nickname bears the traits of the user''s real life interpreted through their needs in network environment. By using the elements of the pragmatic level of a linguistic personality, a communicant creates the specific image of the author and implements the main goal of the linguistic personality of a blogger, i.e. obtaining feedback.