Practical application of the Ansoff matrix in the strategic planning process

In the current economic situation, domestic enterprises are daily faced with aggressive factors that negatively affect the main economic indicators of financial and economic activity. In this regard, special attention in the processes of enterprise management should be paid to the use of effective mechanisms and tools of strategic planning. This article discusses the Igor Ansoff Matrix, which allows an enterprise to choose the right direction of development in the process of strategic planning, and, despite its simplicity, is an effective tool that has passed the test of time.