Practical application of behavioral finance in analyzing the value anomalies

The authors examine how to influence the value of the Russian company-retailer’s situation in modern Russian stock and financial markets when the observed discrepancy between the theoretical and the actual prices of the asset being valued reach giant values, conducts a cost of «Magnit» analysis using classical assessment system. Based on the concept of behavioral finance explains the discrepancy between the share price on the stock market and its market value calculated using income and comparative approaches.