Implementation and development prospects of the customer loyalty programs in Russia and foreign countries
Автор: Berezka Svetlana Mikhailovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 1, 2014 года.
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The loyalty program is one of the most common ways to build the long-term relationships with the customers, but so far there is no unified and decisive opinion on its effectiveness. The article deals with the cases of implementation of the customer loyalty programs and assesses prospects of their development.
Crm, customer loyalty, customer loyalty program, customer relationship marketing
Короткий адрес: https://sciup.org/14935828
IDR: 14935828
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