Practice implementation segmentation consumer market trading companies
Автор: Khapilina S.I.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 12-3 (31), 2016 года.
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The article is devoted to the process of segmentation. The process of segmentation of the consumer market by the example of a trading enterprise. Characterized consumer shopping centers «Atoll» market. Showing practical implementation of this process.
Trade company, segmentation, consumer market, loyalty, internet marketing
Короткий адрес: https://sciup.org/140117972
IDR: 140117972
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